Building a web site is just part of the process of getting your business noticed online. SEO is a key part of the puzzle. The higher your ranking on a search engine website results page, the more traffic your website will receive. Use the practical search engine optimization tips you learn here to get the best website ranking for your business.
Use plural or longer variations of keywords to increase the opportunity for your site to pop up on search engines. Stemming keywords is a common practice with search engines. If you use “accountant” as your keyword, some search engines will be smart enough to include similar terms like “accounting” or “accountants,” but others may not. Always use the longest form of a keyword. This will ensure that your site comes up in a variety of different searches.